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TALKGENIX: Target Marketing Campaign for Gen Z
PROJECT TYPE
Marketing Research & Strategy
Location
Eagle Pass, Texas
Date
January 2025
The TALKGENIX Target Marketing Campaign was built with one goal in mind: to connect with and amplify Gen Z voices. We know Gen Z isn’t just another demographic—they’re digital pioneers, cultural trendsetters, and passionate changemakers. They value authenticity, purpose-driven brands, and meaningful conversations—and that’s exactly what TALKGENIX delivers.
This campaign was designed to bridge the gap between content and community by understanding what drives Gen Z’s engagement. It also explains how to create experiences that truly resonate with them. It’s more than just marketing—it’s about building a space where Gen Z feels seen, heard, and empowered.
